Social media marked its beginning with the advent of the internet in the early nineties. The culture of the PC’s in the family homes to the outbreak of the chat generation!! The market witnessed the volcano of social media erupted , which opened the gateways for the millions to get connected and tons of the opportunities here & there touching every corner of different economies all around. The companies are running here & there trying to inculcate, absorb the all kind’s opportunities, in what so ever possible ways! As the sleeping giant woke up, it has been making noises all around and attracting attention of all the creative out of the box thinkers to harness the energy of this spectacular new phenomenon & create a masterpiece in the best of the internet innovations. The enterprises of all varied & discreet natures are exploring this foreground of the opportunities. But the million dollar question that comes with it is for the obvious reasons “Are marketers doing justice to this vast plethora of opportunities?” It’s not a child play to be the master of all this phenomenon!! Connecting People the best way: new Blogging culture!! The blogs have their charismatic effect direct on the people’s mind where they hit directly & leave acute impression! Blogging culture had been a great hoopla journey for the social media centric marketing companies. The forerunners in the market: Twitter which allowed micro blogging & the rest of the famous companies have been doing their fantastic turn in exploring this domain! Celebrities also find it the best way to connect to the mass & their fans! They believe in sharing via such blogs & love to disclose the glimpses of their private lives much to the fact that they amuse and attract fans, newspapers and magazines play their crucial role, also gather information and pitch stories, and activities such as charity fund-raising, marketing and matchmaking have galvanized net derived new generation, can be termed better as Netizens who may don’t have the enough resources to make their concerns heard in real life. Micro-blogs have created a new expression!! There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. Even media’s rising stars are making the optimum usage of this plethora of opportunities. One of a well renowned celebrity, who is today come among the most successful music superstars became hit among her millions fans simple by ignoring completely the old orthodox way of reaching out!! Rather she used the instagram power!! She did not relied on the orthodox modes like Radio campaigns, tv shows appearances & via the retail to tap on the consumer brand promotion!! She made optimum use of the social media Instagram!! Where she announced to her million fans & followers as a surprise speech!! & she successfully had been able to launch more than 15 songs along with exciting new videos on iTunes. It marked as one of the Success!! & it showed a complete major difference in the targeting proportion which was way less earlier when the old methods of campaigning had been used! A blob of tweets, shares and content! That’s what defines Social media for today!! .Perceptions has been changed where it was assumed that it was only used by the youngsters & the restless generation!! . It is all the way going global and has been embedded in every corner of the web. One might think it as just the cup of tea for young fellows. . Which is clearly has remained a myth in today’s time!! All age groups, people of all kinds are going social with social media,! Country Break up for the people from all the spheres of the age using mobile phones to access social media elaborates interesting facts!! 72% Internet users across the world are socially active via the Social media, predominantly via their mobile devices!. 18-29 year olds: 89% usage 30-49 years old: 72% usage 60 percent of 50 to 60 year olds are active on social media The above 65 years age group constitutes 43% of the social media users. Country wise Face book per hour spent online has shown other interesting facts!!! Top 3 constitutes: USA citizens holds the top rank at 16% following them comes the Aussies at 14 minutes and the last comes the Brits at the frequency of 13 minutes 71% of users access the social media via the mobile technology! The paradigm of social media only being used by the younger generation should be put to rest now. Face book is still the biggest kid on the block, but there are some prophecy predicting that by 2016 Google+ will surpass Face book on “social sharing”. There are now over 1.15 billion Face book users across the world. One million web pages have been accessed using the “Login with Face book” feature 23 percent of Face book users login at least 5 times per day 47% of Americans say Face book is their #1 influencer of purchases 70% of marketers used Face book to gain new customers Many successful marketers increased their clicks via emailing through the face book!! You visit any website whether that be logging in for a shopping portal or for registering for a job!! Majority of them ask for the option to get registered via face book!! Google+ Snooping the numbers out of Google for Google+ has always been a defy. The situation would be rather can be explained as getting the chance to date the prettiest student of the class. Not impossible but it doesn’t happen very often. Moment of truth: Where does Google stand!! Over 1 billion Google enabled accounts Milestone of 359 million monthly active users Benchmarked increase to growing at 33% per annum. Google+ usage increased by 56% , for 45- 54 year old bracket increased its usage since 2012 Twitter over 550 million registered users 215 million monthly active users Increased usage!! Increased profits! Pinterest, Instagram, LinkedIn, YouTube, Tumblr, Vine, Slide share join the party!! Pinterest has reached to 20 million active monthly users Instagram with 150 million active monthly users.
Friday, December 12th, 2014 | Posted By:admin | Social Media