Online advertising evolved the rebirth of the three musketeers, who were hiding somewhere in the chapters of a precious novel. The three musketeers of digital marketing are SEO, SMO & PPC. Unlike the patriotic French heroes, the triology proves their heroism by promoting respected brands on search engine such as Google, Yahoo, Bing & others. Proving their valor, bravery and courage these heroes were founded by the advent of digital marketing.
Three Musketeer the 17th century novel is all time favorite literature masterpieces written by legendary author Alexandre Dumas. The story revolves around three characters (Musketeers) discovered by a Paris man named D’Artagan. Digital marketing revived the story in the 21st century, by searching and featuring 3 brave digital friends. Google can be said to be the D’Artagan of three musketeers of digital marketing.
Presenting the three musketeers of digital marketing:
- Search Engine Optimization (SEO): Known as the ruler of web promotion, SEO forms the basic power of the tri-bros involved in the action of internet marketing. His powers include on-page SEO performed on the website and off-page SEO implemented for promoting a webpage at varied platforms. SEO artillery comprises of keyword research, classifieds, meta tags, alt tags, classifieds, local listing, content submission, forum posting/commenting and interlinking.
- Social Media Optimization (SMO): Lively, interactive and interesting, the Social Media Optimization promotes the products/services/brands listed on top social networking sites. A considerable SMO strategy increases consumers and introduces services to a new range of targeted audience. The main aim of SMO is to spread awareness about website/webpage/company/advertiser.
- Pay Per Click (PPC): Compared to accompanying partners SEO & SMO, the PPC has overall different overview. Pay Per Click functions on the basis of clicks and impressions made by the visitors. These clicks and impressions are used for commuting leads for sales. The PPC campaign is executed by promoting webpage/landing page link on all digital channels related to SEO and SMO.
3 in 1 Digital Marketing
“All for one, one for all, that is our device”- Alexandre Dumas. Sticking to the valued words said by Mr.Dumas, the digital marketing musketeers strengthen the motive of internet advertising. When combined together SEO,SMO & PPC form a robust alignment to follow invasive online marketing strategy.
Digital marketing service is a 3-in-one professional tool for modern marketers. Which has capability to improve SERP ranking, website traffic, sales rate and profit. Definitely, one man army can be effective, but the combined package has more possibility of success. Hence, three musketeers of digital marketing are tough, stronger and impactful when aimed together.
Wednesday, April 8th, 2015 | Posted By:admin | Digital Marketing