A well planned and right benchmarked marketing strategy is what every company desires…to tap on its right end customer base & hence scale up its economy of scales and the revenue. Traditional mode of marketing & approach of reaching out to the end customers has no longer been effective & responsive. Need of the hour is to rethink on your marketing practices. The new formula of marketing is here! Termed as Affiliate Marketing!! It is a marketing practice which unlike performance based marketing works on the fundamentals of the affiliates!! An affiliate stands for a commercial entity with a relationship with a peer or a larger entity & rewarded for each visitor or customer brought by the affiliate’s own marketing efforts. In today’s high technology wave, the old conservative methods of marketing and advertising are facing narrow scope of reinvention. Among the multiple marketing opportunities that the internet presents to you, affiliate-marketing programs are probably the most effective to expand the outreach & the profit scales.