Press Release - Rope Media Pvt.Ltd

Press Release

Rope Media pvt. Ltd. An upheaval in the media industry which believes & works on the key principle of achieving the synergy between media’s best actionable practices & the market intelligence to enhance your reach to your end customer & boost end sales. An exhaustive platform which has been created to provide an exhaustive medium for the publishers, advertisers & other affiliates was launched on November 2014. Since its inception, Rope focuses to deliver quality services to new client acquisition, generating quality leads, boosting online traffic & reaching new markets for all types of enterprises.

Founded in 2014, Rope judiciously connects advertising companies with strong business leads, new registrations and boost sales to keep them ahead of the curve. To serve a major list of potential worldwide clients, Rope Media main facility centres are located in Philadelphia, Pennsylvania and NCR, Haryana, India.

In addition, the company has achieved its benchmarks at global level, capitalizing its channels and strategies to meet the exhaustive requirements of local & international clients. New client acquisition remains the central commitment of Rope Media in this new era of technology. Rope media is 100% performance affiliate marketing company, who focuses on CPA, CPC, CPV, CPL, and PPC campaigns to deliver 100% results as per advertisers.

Goal & Objectives:

A digital ad mobile marketing company, Rope Media connects advertisers and publishers on board, helping them to achieve ROI, new opportunities & increase profits. Higher sales, increased reach & more visibility forms the essentials of Rope Media’s cost effective solutions & services.

Connect:

Rope media, operates as one of the best consulting arms for all its affiliates. Its expert solutions and services helps publishers, advertisers & other key affiliates to increase their profits and explore new avenues.

Reinventing the wheel:

Harnessing the strong platforms, giving your enterprise the right visibility & the reach. Rope Media focuses predominantly on the branding for its affiliates, publishers & advertisers along with guaranteedigh network traffic .It has made its own standards in the Affiliate Marketing in today’s high pace

Achieve:

Rope media’s consulting arm, works as a true partner to its clients. Increased sales and the revenue, stands imperative for every sales driven company. Rope’s essential business ethics and solutions ensure the remarkable standards to help you achieve new horizons and explore new markets. Armed with one of the largest media experts and the consultants, we ensure you grow and prosper, while we work for you.

Cost centred & Result driven:

Rope media is 100% performance affiliate marketing company specialized in CPA cost per action, CPC cost per click, CPV cost per value, CPL cost per lead, PPC campaigns and deliver 100% results as per its advertisers. Implementing the best branding and marketing strategies:

cost
Cost CPA:

Cost per action: cost per action (CPA) is an online advertising marketing strategy that allows an advertiser to pay for a specified action from a prospect. CPA campaign is relatively low risk for an advertiser, as payment only has to be made when a specific action is being taken. CPA offers are most commonly associated with affiliate marketing for the obvious reasons. It is also known as cost per acquisition (CPA) which has its place specifically when every conversion has the same value to an advertiser. But how often does this really happen in the real world? Practically never! The most common application for CPA is for advertisers who try to gain leads. So, one should determine if every lead has the same value for his company.

Different companies have different forms on their website which are used to gain leads. For example:

  • Enter your email for our newsletter
  • Enter your name and email for a free download
  • Enter your personal information for a follow up call
CPC:

Cost per click: refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. In this lesson you’ll learn:

A “click” on one of your PPC text ads represents a visit, or an interaction with product or services offered by your company. Every click in a PPC campaign represents attention from a person who is searching for something that you offer. This attention is what you’re buying, as an advertiser, so it’s important to note two factors:

  • What type of attention you’re going after?
  • How much you’re paying for it?

As an advertiser, your cost per click will always be less than or equal to your maximum bid, as it is an average of bids against a series of competitors over a period of time. Actual cost per click is heavily influenced by a company and its closest competitor’s ad rank, maximum bid & quality score.

The Importance of Cost per Click in Search Advertising

Cost-per click is important because it is the number that is going to determine the financial success of paid search campaigns. Return on investment is determined by how much an advertiser pays for clicks, and what kind of quality they get for their investment. Since the overall ROI of campaigns is determined by how much has been paid for clicks and the quality of traffic it brings. It is crucial to think about cost per click in terms of both cost and value. One has to identify and target clicks that are both inexpensive and valuable.

CPL:

Cost per lead: A payment model for online advertising. When a prospective client accesses a vendor’s site through an advertisement posted on an affiliate website and the prospect leaves enough contact data to be considered a viable sales lead, the affiliate will be paid a preset amount, which becomes the cost for that lead.

Affiliate Marketing:

Rope Media has its USP unique selling proposition, specifically in the Affiliate Marketing, which is a specific kind of performance based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Rope Media predominantly deals with advertising industry’s 4 core players that are:

  • Retailer (‘brand’ or ‘merchant’)
  • Publisher: also known as affiliate
  • Network: contains offers for the affiliate to choose from and also takes care of the payments
  • Customer: the key end user

As market has grown in its complexity resulting to the emergence of secondary tier of players too which includes:

  • Affiliate management agencies
  • Super-affiliates
  • Specialized third party vendors
Branding:

Rope Media’s main business predominantly focuses on helping the advertisers, publishers in branding and aids its clients to achieve that impeccable brand image in the market. Inhibiting the main parameters of its clients respective market( Goal, Target, and Audience). Rope media with its strong affiliate network, posses a strong market presence in today’s stiff competition, helping millions of the publishers & the advertisers to reach their end customers & further enhance their sales. Rope media is 100% performance affiliate marketing company which focuses on CPA, CPC, CPV, CPL, and PPC campaigns. It delivers 100% results as per advertisers. The branding strategies inculcate the major basic parameters: Target Market, key Audience for the main market of its clients.